Increase the popularity of an animated cartoon for kidsSocial media are a perfect tool to engage the audience with animation products
“Qumi-Qumi” is an animated Cartoon for kids of all ages.
The effort significantly improved the Cartoon’s awareness and engagement among the target audience in various social media channels. They knew already about the importance of being present and active in social media channels in order to succeed in this new era of new media. They turned to Inteo Soma to give a boost for social media marketing.
key project input
Main goal and challenge was to increase awareness about „Qumi-Qumi“ Cartoon series among kids and young mothers and, therefore, increase online views on Cartoon’s official channel on Youtube.
Objective:
- Increase number of views on YouTube.
- Gain new followers and raise engagement levels across social media
Duration: 6 Months
Audience: Young mothers, Kids of pre-school and school age
our approach
Step 1. Analyze (market, competitors, audience).
Step 2. Understand marketing message, „voice“ and values of Brand.
Step 3. Develop concept, strategy and plan of actions.
(choice of platforms, content strategy and plan, advertisement plan etc.)
Step 4. Project cicle. Execute, Monitor/Analyse, Improve, Execute
results
The effort significantly improved the Cartoon’s awareness and engagement among the target audience in various social media channels. They knew already about the importance of being present and active in social media channels in order to succeed in this new era of new media. They turned to Inteo Soma to give a boost for social media marketing.
By the numbers, the effort:
- 45% increase in social media followers in 5 Months: 7 500 real followers joined Qumi-Qumi
- Number 1 engagement Levels: 50% increase in number of engagements (highest in the industry)
- 42 millions additional views on Youtube: Nearly 90% increase
- Tons of original Content: More than 450 unique postings, of them around 70 are promotion-oriented.
- Better search results: More than 30 unique hashtags, improved search results.
- 44 million new subscribers on Youtube Channel: 120% increase over the trend line
- Number of cumulative youtube views, in millions